David Marshall


UX Researcher. I ask questions for a living — and occasionally find answers.

Blog

Design in the Wild

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Dollar Shave Club--The Next Evolution of the Razor-and-Blades Business Model

Dollar Shave Club built its brand disrupting the razor-and-blades model—then quietly started playing by its own old rules.

What if?

Re-Re-Designing the Thermostat

Thermostats ask us what temperature we would like. Maybe that's the wrong question and they should simply ask us if we are warm, cold, or comfortable.

Have you ever noticed?

Timing is Everything

I love my Kindle. When I got it years back it was a revelation. It is a nearly invisible piece of technology, in part because the battery lasts for weeks. But the timing of the low battery warning leaves something to be desired.

The "80/20" Rule, Revisited

I've always loved graphs, as they are so effective at taking complex ideas and conveying them simply. As I was thinking recently about the relationship between the effort I put into something and the output I get as a result, a few different graphs came to mind. the "80/20" rule has been talked about a lot--the idea that there are diminishing returns to your extra efforts. But are all activities like this? I don't think so.

300 words. No filler.

Get to the Point

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(un)Intelligent Design

Great products aren't architected—they're evolved through relentless trial, error, and survival of the fittest idea.

Post 1: chat GttP

me, chatGPT, and a 300 word limit

Start Cooking

Perfect plans rarely survive contact with real users. Ship small, learn fast, let iteration do the rest.

Tools

Web Apps

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